Mindset Domination: The Winning Strategy for Web3 Projects

In the Web3 space, the success of a project depends not only on technical strength or the scale of financing but, more importantly, on whether it can occupy a place in the hearts of users. The power of this "collective mindset" can help a project stand out in a fiercely competitive market and exist for the long term.

Key Period for Building Collective Mindset Before TGE

For most Web3 projects, the TGE (Token Generation Event) is a crucial moment for their debut. However, what truly determines success or failure is the preparation work done before the TGE. This phase represents a golden window for capturing users' minds, which not only relates to whether the token can be successfully launched but also determines whether the project can leave a lasting impression in users' minds.

The project team should conduct a "Three Mental Questions" self-examination before the TGE:

1. Determine the positioning level of the project in the user's mind.
2. Clearly define the key features of the project that users can remember.
3. Establish and maintain group trust

Post-TGE: Transition from Product to Financial Asset

After the TGE, the project officially enters the financial market, facing more direct value validation. At this time, the user structure changes, and the project team needs to answer the core question, "Why should others buy your token?"

According to the user's mental model, projects can be divided into three levels:

1. Low tier: relies solely on product advantages, lacking price elasticity.
2. Intermediate: Can create short-term speculative opportunities, attracting swing traders.
3. Advanced: Establish long-term trust, so users are willing to hold long-term.

To reach the highest stage, the project needs to establish a complete "trust × expectation × feedback" loop, including a clear long-term direction, rhythmic product progress, stable currency price performance, etc.

Case Study: The Mind Reversal of SUI

The SUI project initially performed poorly, but by focusing on community building and effective crisis management, it successfully changed market perception. In the face of challenges such as security incidents and large token unlocks, the SUI team's transparent, swift, and responsible attitude won user trust, making it one of the market's popular projects.

Conclusion

The core competitiveness of Web3 projects lies in whether they can leave a clear, trustworthy, and shareable impression in the minds of users. Collective mindset is not only a marketing concept but also the key to the long-term success of a project. Only those projects that truly earn the trust of users can establish a foothold in this rapidly changing industry and achieve sustained growth.