Event Review | The "How RWA Supports Chinese Culture Going Global in the AI Era?" event has successfully concluded!

On July 30, 2025, the event "In the AI Era, How Can RWA Help Chinese Culture Go Global?" jointly organized by Longyun Cultural Technology Group, the National Key Laboratory of Blockchain at Zhejiang University Hangzhou High-tech Research Institute, and Mankun Law Firm was successfully held at Shulian Space in Xuhui, Shanghai.

This event invited several industry experts from organizations such as Kaiying Network, Hashkey, TensorsLab, AI Compliance Circle, Shanghai Zhonglian Law Firm, Web3 Compliance Research Group, and Chain Law Technology to conduct in-depth discussions on core topics such as how the tokenization of Real World Assets (RWA) can support the implementation of AI content creation in China. Despite the continuous wind and rain that day, the venue was still fully packed. Focusing on "how to turn content into assets and how to enable culture to go global," the guests engaged in multidimensional practical sharing and in-depth discussions, bringing the industry an insightful and actionable exchange event.

Opening remarks

Founder of Shanghai Mankun Law Firm - Liu Honglin At the beginning of the event, the organizer's representative, Lawyer Liu Honglin, the founder of Mankun Law Firm, took the stage to deliver a speech, officially opening the salon. In his opening remarks, Lawyer Liu pointed directly to the core topic of this event: "As AI reshapes the boundaries of content creation, RWA is breaking down the barriers to asset circulation. We are at a critical juncture where cultural dissemination meets the digital economy." In the past, when we talked about "cultural going abroad," it was more about the "propagation power" of the content itself—short videos, national style, and animation have indeed "broken the circle." However, the real commercial value has been difficult to solidify, with practical pain points such as heavy platform dependence, unclear rights ownership, and difficulties in overseas compliance. Now, AIGC has brought a leap in content productivity, while Web3 and RWA provide a mechanism logic of "participation equals entitlement, circulation equals asset." This could not only inject a new engine into the cultural industry but also bring a new institutional foundation and technological path for going overseas. Lawyer Liu expressed that he is very much looking forward to this salon, where he can discuss with guests from various fields such as law, technology, content, platforms, and brands, the possible pathways of "cultural assetization," explore the real points of AI and RWA in cultural overseas expansion, and further promote the collaborative implementation of the relevant ecosystem.

Sharing Review

Vice Dean of the National Key Laboratory of Blockchain at Zhejiang University Hangzhou High-tech Research Institute - Zhang Shuai Director Zhang shared on the topic "RWA: Unlocking the Value of Real Assets and Reshaping a New Paradigm for the Real Economy," systematically interpreting the development context and transformative potential of RWA. He pointed out that RWA is breaking the liquidity barriers and geographical limitations of traditional finance by tokenizing real assets such as real estate, stocks, and bonds through Blockchain technology. Director Zhang mentioned cases such as the BUIDL tokenized fund issued by BlackRock and the XStock tokenized service for U.S. stocks launched by Kraken, which confirm the feasibility of the integration of traditional finance and Blockchain. Director Zhang emphasized that the core advantage of RWA lies in lowering investment thresholds through fragmentation and addressing the "information black box" problem in traditional asset management with the help of smart contracts and on-chain transparency. He suggested that the legal status of RWA should be clarified, technical infrastructure should be built, the "RWA red chip" model should be explored to assist small and medium-sized enterprises in financing, and global regulatory coordination and mutual recognition of standards should be promoted.

Hashkey Tokenization Researcher - Alex Teacher Alex focuses on the current situation and future paths of local RWA development, deeply analyzing the unique advantages of international financial centers in the wave of asset digitalization. He introduced that Hong Kong, with its clear regulatory framework and geographical advantages connecting the mainland and the global market, has become a key hub for the cross-border circulation of RWA. From the market structure perspective, current RWA is dominated by private credit and the tokenization of U.S. Treasury bonds, with the tokenization of U.S. Treasury bond products showing significant growth. Hong Kong incorporates tokenized securities into the traditional financial regulatory framework through the principle of "same business, same risk, same regulation", which both ensures compliance and leaves room for innovation. Looking ahead, Hong Kong plans to promote the regularization of tokenized government bond issuance, expand the tokenization applications of assets such as commodities and renewable energy, and attract global participants through tax incentive policies. Alex believes that with the advancement of the Ensemble project sandbox trial, the tokenization of scenarios such as bonds, funds, and carbon credits will accelerate, further solidifying Hong Kong's position as a global digital asset innovation hub.

TensorsLab Founder - Mia Focusing on the AI content field, Teacher Mia brought a practical sharing titled "Serving the Next Generation of AI Creators." She pointed out that although the AIGC market is experiencing explosive growth, over 90% of AI projects struggle to be put into actual production due to insufficient productization and engineering capabilities. In response to the pain points faced by enterprise users such as unstable effects, high technical thresholds, and low efficiency in bulk creation, TensorsLab has built an integrated tool platform that covers the entire process from image generation to video editing. In the pan-entertainment field, its services for leading overseas applications generate over ten thousand professional-level portraits daily; in the cultural tourism scenario, a templated video all-in-one machine in collaboration with scenic spots achieves instant content generation for tourists; in the government affairs field, a micro-cluster for graphic and text creation customized for the public security system supports localized deployment of multi-modal large models on the client side. According to reports, the platform has facilitated the commercial closed loop of AI technology in various industries such as advertising, gaming, and government by lowering technical barriers and optimizing mass production efficiency, catering to the diverse needs from individual creators to large enterprises.

Founder of AI Compliance Circle, Director of the Legal Professional Committee of Guangdong Artificial Intelligence Industry Association - Chen Huan Lawyer Chen Huan, with the theme "Creation in the Era of Web3+AI - Suggestions for Copyright Protection Actions of AIGC from Four Typical Cases," analyzed the copyright boundaries and protection strategies of AI-generated content (AIGC) by combining judicial practice and practical experience. As the author of multiple AI legal works and a drafter of industry standards, Lawyer Chen Huan's sharing provides clear compliance guidelines for creators. Through four landmark cases, Lawyer Chen Huan reveals the core logic of AIGC copyright protection - "originality of intellectual input" and "traceability of the creative process."

Lawyer Chen Huan mentioned that the integration of RWA and AI may bring breakthroughs in copyright protection: Blockchain can achieve full traceability of creation, authorization, and revenue distribution, while smart contracts can simplify the rights protection process and lower the protection threshold from a technical perspective. Strategic Cooperation Launch Ceremony

The "Strategic Cooperation Launch Ceremony" jointly initiated by Longyun Cultural Innovation Technology Group, Zhejiang University National Key Laboratory of Blockchain Hangzhou High-tech Research Institute, and Mankun Law Firm has officially started!

Mr. Duan Peizhang, the actual controller of Longyun Co., delivered a speech at the launch ceremony. He stated that as a cultural enterprise that has been deeply engaged in content marketing for many years and has served numerous international brands, Longyun not only focuses on the dissemination effect of content but is also actively exploring a new path of "how to turn content into assets that can be rights-protected and circulated." He pointed out that the RWA mechanism provides unprecedented possibilities for the content industry, allowing cultural products to break free from platform dependence and traffic cycles, and truly become digital assets with structured value. In this context, this strategic cooperation is not only the launch of a project but also marks an innovative practice of the "industry-university-research-legal collaborative compliance" model in the field of Web3.0 in China. The three parties will jointly promote the deep integration of technological innovation and regulatory dialogue, helping to build a more resilient and compliant foundation for the development ecosystem of Web3.0, injecting institutional momentum and practical strength into the new track of China's digital economy.

Guest AMA Session

This roundtable AMA session invited six heavyweight guests to exchange views on various issues such as content assetization. They are: Fang Yi | Director of the Digital Economy and Artificial Intelligence Committee of Shanghai Zhonglian Law Firm, and host of "Digital Law Whisper" Jie Mengjie | Chief Strategy Officer of Longyun Cultural Technology Group, and Executive President of Yuheng Film Industry Group Wang Yiqian | Head of Innovative Business at Kaiying Network Zhang Shuai | Deputy Director of the National Key Laboratory of Blockchain at Zhejiang University, Hangzhou High-tech Research Institute Alex | Researcher at Hashkey Tokenization Mia｜Founder of TensorsLab

In this roundtable discussion, Dr. Fang Yi, the director of the Digital Economy and Artificial Intelligence Committee of Shanghai Zhonglian Law Firm and the host of "Digital Law Insights," serves as the moderator. She initiated the topic: "From the perspective of legal compliance, the implementation of content assetization must address core rule adaptation issues such as 'rights confirmation' and 'cross-domain regulation'. Only by establishing a clear legal foundation can content assets truly accelerate their implementation and circulation." This statement sparked a lively discussion among the guests present about legal boundaries and institutional innovation, setting a professional tone for the subsequent exchanges.

Longyun Cultural Technology Group's Chief Strategy Officer and CEO of Yuheng Film Group, Jiemengjie, also shared that Longyun, as a company that has long been deeply engaged in content creation and brand expansion, has served globally renowned enterprises such as Procter & Gamble, Unilever, Tencent, and JD.com, accumulating rich experience in global content operation. In recent years, Longyun has not only continued to expand its business sectors, including short dramas, IP incubation, and pan-entertainment content, but is also building a more standardized and industrialized content production system to provide service support for Chinese content brands to go global. On this basis, Longyun is also actively exploring how to leverage new technologies to promote the value upgrade of cultural content. She pointed out that RWA and Web3 have opened up new imaginative spaces for "content assetization." She expressed that Longyun hopes to explore a sustainable path for the institutional outbound of the cultural industry under the dual drive of AIGC and RWA.

Wang Yiqian, head of innovative business at Kaiying Network, stated that the integration of AI and Web3 is driving a deep transformation of industrial paradigms: AI acts as an "efficiency engine," significantly reducing labor costs and enhancing production and distribution efficiency through algorithm optimization and automation tools; Web3 serves as a "trust foundation," addressing structural trust issues such as data falsification and process black boxes through Blockchain and smart contracts. The combination of the two does not simply result in 1+1, but rather a multiplicative effect that compresses redundant links and breaks down collaborative barriers—manufacturers can leverage AI to analyze data and precisely match suppliers through on-chain contracts, while consumers can trace and verify information based on on-chain data and receive personalized content or service recommendations. Wang Yiqian concluded: AI efficiency × Web3 trust enhancement is accelerating the industry's collaboration from a "coarse collaboration" to a "trustworthy and efficient" new paradigm.

HashKey Tokenization researcher Alex pointed out that for content-type RWA to truly take off, it must start with compliance, especially to avoid high-risk red lines such as "illegal fundraising". He emphasized that the key to the compliance path lies in: Clarify the qualified investor access mechanism to prevent illegal public participation; improve information disclosure and risk warnings to safeguard investors' right to know. At the Tokenization level, Alex suggested that content assets should be reasonably mapped to on-chain digital rights, including clearly defined elements such as revenue rights and usage rights, to ensure a solid legal foundation and clear market recognition. He stated: Only by clearly delineating ownership and value structures can content assets truly be "understandable, investable, and transferable."

Zhejiang University Blockchain National Key Laboratory Hangzhou High-tech Research Institute Vice Dean Zhang Shuai stated that the valuation of cultural RWA should comprehensively consider the influence of culture itself, market demand, and potential cash flow, rather than relying solely on financial data. Through structured issuance, risk layering and reasonable allocation of returns can be achieved. From a technical perspective, using Blockchain for asset on-chain and penetrating regulation not only helps cultural assets achieve financing but also enhances investors' ability to identify risks, improving overall transparency and compliance. However, he also pointed out that for this model to truly take off, further exploration and adjustment in adapting to regulatory rules is still needed.

Mia, the founder of TensorsLab, stated that if IP wants to ensure revenue rights when going overseas, the key lies in completing overseas intellectual property registration, clarifying the terms of the authorization agreement, and making good use of relevant international treaties for rights protection. As AIGC gradually gets involved in content going overseas, brands have concerns while embracing new technologies. She suggests that companies can first conduct small-scale trials in market research and basic content generation, supplemented by a manual review mechanism, while simultaneously advancing through technical and legal means to ensure that the ownership of AI-generated content is clear and the revenue from overseas IP is controllable and well-documented. Conclusion Today's conversation made us truly feel that - AI is not just a trend, and RWA is not merely a concept; they are driving a fundamental revolution about "content becoming assets." How will the future unfold? Technology is evolving, rules are taking shape, and the key is whether we can make this path - solid, accessible, and far-reaching. Through today's multi-perspective in-depth exchange, we not only saw a new imaginative space for the confirmation of cultural asset rights and going abroad, but also the practical implications brought by the integration of AI and digital assets. With the evolution of technology and the improvement of systems, the rights confirmation, trading, and overseas expansion of cultural content will become clearer and more actionable, truly injecting new vitality into the real economy and opening new growth channels. Thank you to all the guests present, and we look forward to seeing you again next time!

/END. Original Author: Mankun Brand Department